Long Tail Pro

Whether it’s attracting more customers to your company’s website, or increasing the number of visitors on your online niche blog, good keyword selection is essential to successfully market your website online. Picking the right words can make a huge difference in the amount of clicks you receive, and the number of sales you make. But without the right tool you will struggle in vain to make your business grow. That’s why using a good keyword research tool like Long Tail Pro (LTP) can help your online business grow from obscurity, to ranking at the top of the Google search results page.

Long Tail Pro is a powerful piece of software designed to simplify keyword research. With only inputing one or two words related to your business, you can get literally hundreds of different (but related) keywords in a matter of a few seconds. From there on you can simply select the keyword combination that works best for you by making use of complex filters and metrics. Long Tail Pro has many excellent features that put it ahead of its competition, so let’s see some of the best ones.

IT ALLOWS YOU TO MAXIMIZE YOUR SALES USING LONG TAIL KEYWORDS

Long Tail Pro allows you to find the perfect keyword for your search engine marketing in just a couple of seconds. In fact, all you need to do is write your seed keywords, and the program will generate hundreds of long tail keywords which are ranked based on a number of metrics, such as number of searches, or keyword competitiveness. Going for long tail keywords can dramatically increase your company’s exposure to potential customers, because more than 70% of internet users prefer to include long tail keywords in their searches.

Using long tail keywords is the perfect option for small companies, which would otherwise struggle to get a high-ranking if they used typically high-traffic small keywords. Long tail keywords generate less traffic, but they are more likely to catch customers who are closer to the point-of-purchase. LTP uses Google Keyword Planner to get accurate data on how often a keyword is searched, and takes these ideas to create new keywords that match your needs.

IT ADVISES YOU ON WHICH LEVEL OF KEYWORD DIFFICULTY YOU SHOULD BE TARGETING

Keyword marketing is not just about finding the perfect combination of words, you also need to consider how many of your competitors are using the same phrase. LTP calculates keyword difficulty based on how many pages are ranking with the same phrase, how many advertisers are bidding on it, the average cost of each click and how many searches does the term have online. This allow you to learn which is the level of keyword difficulty that you should target in order to maximize your keyword’s search ranking.

By using the built-in keyword competitiveness score you can compare your keyword of choice against the domains ranked in the top 10 Google search results. From there on it is simple to choose the right option that will give your site the highest number of searches, but with the lowest amount of competition possible. This will catapult your page to the top of Google’s search results, giving your website a greater level of exposure among potential customers.

IT USES METRICS TO ANALYZE THE SEO STRENGTH OF YOUR DOMAIN

LTP doesn’t just generate a list of long tail keywords, but it also contains a series of detailed metrics for each one of these to help you filter your results, and find the keywords that better suit your needs. These metrics contain every piece of information that you need to know when picking the best keyword for your website: from numbers of searches to bid prices, keyword competition and more.

But in addition to analyzing your keywords, it also helps you track the impact of your search engine marketing strategy on your website. How strong is your domain? How many links should your page have? Is your site indexed? These and many more questions can be answered through Long Tail Pro’s metrics, and are essential to understand if your plan is working or whether you need to change the keywords that you’re using, or even completely re-optimize your website.

IT HELPS YOU FIND THE MOST PROFITABLE KEYWORDS

Using keywords with a high amount of searches doesn’t guarantee that your sales will increase. In fact, there are many cases of sites that use high search volume keywords, and yet they are still unable to cash on their high search ranking. Calculating a keyword’s profitability is critical if you want to increase the profits of your online business.

Long Tail Pro’s Rank Value feature allows you to calculate your keywords’ profitability in order to find the one that will maximize your profits. By determining which keyword is the most profitable you can attract the right customers who are ready to buy, and therefore generate more sales in a short period of time.

PROVIDES AND MANAGES UPDATED ADWORDS DATA

Long Tail Pro works hand in hand with Google AdWords, which allows it to provide detailed and updated information on your keywords’ performance, such as cost-per-click (CPC), local searches, keyword competitiveness and advertiser competition. These statistics are crucial to determine whether your search terms are performing as intended, or show you which ones are under-performing and need to be weeded out.

The data is displayed in a way that is simple enough to read, but still comes with a variety of filters that let you choose what you want to see, whether it’s average cost per click or local monthly searches.

SORTS, TRACKS AND EXPORTS RESULTS

No good keyword research tool would be complete if it didn’t came with an easy method to handle your projects and data. Long Tail Pro includes a friendly interface that allows you to sort your niches by keyword sets and bookmark your favorites, so that you can come back later and revisit them.

In addition, if you want to be able to make the most out of your keyword research, LPT gives you the chance to collect and export lists of keywords, metrics data, Google results, AdWords data, competition numbers, or any other information related to your projects so that you can later review, and reuse it in another future project.

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As of October 4, 2012 Fabian Lim (Keyword Research Pro) has reported that the finishing touches are being added to the new version 2.0, hopefully ready for release within days.
This new version will include a Local Keyword Effectiveness Index that will help identify suitable and effective keywords to target for local markets, and the ability to import a (CSV) list of keywords to generate Google Volume and/or Google Competition. The keyword import feature is not as trivial as it sounds, since many people acquire keyword lists from sources other than the Google Keyword Tool.
Keyword Research Pro 2.0 will operate on PCs and Macs.

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