Internal Linking

There tends to be a lot of focus on off page search engine optimization by web masters today. These folks will try their best to create more and more back links, but do not work on their internal links at all. While it is necessary to create back links to a site, it is also necessary to create a solid internal link system. I wrote this article to tell people why they need to focus on internal linking and to tell them how to go about doing so.

Internal link structures are simply a means for linking pages to and from each other on the same web site. For example your page named could link to your home page at The reason it is important to do this is because your internal links will show the major search engines what pages you find important. Key word anchor text can also be used within these links to help you for specific key word terms.

The great thing about creating your internal link structure is that you have full control over it. Like our Minnesota seo company says, “with internal links, you never have to worry about somebody taking your link down or changing the key word anchor text on it”. Also, search engines love it when you clearly tell them what each page is about by internally linking to them with anchor text. People that do not have their internal link structures setup correctly will need to create many more links than somebody that does.

It is easy to setup your internal link structure. The first step is to identify what your home page’s major key word is. Following this you’ll just need to link each page back to your home page while using your home pages keyword anchor text. A website with 200 internal pages will give their home page a 200 link boost just through the internal links.

Following this you’ll have other pages link through to related pages on your site. In addition to helping you rank better, you’ll also help your site users get around a little quicker. This site will help you with your internal linking if you don’t want to do it yourself. They’ll also build as many back links as it takes to get you to the top of the search engines.

Outsourcing this task may be something you want to do. This is because it will save you lots of time and spare you all the tedious work that is involved in changing an entire web site’s internal link structure.

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As of October 4, 2012 Fabian Lim (Keyword Research Pro) has reported that the finishing touches are being added to the new version 2.0, hopefully ready for release within days.
This new version will include a Local Keyword Effectiveness Index that will help identify suitable and effective keywords to target for local markets, and the ability to import a (CSV) list of keywords to generate Google Volume and/or Google Competition. The keyword import feature is not as trivial as it sounds, since many people acquire keyword lists from sources other than the Google Keyword Tool.
Keyword Research Pro 2.0 will operate on PCs and Macs.

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