Archive for the ‘Pay Per Click’ Category

How To Produce Google Adword Ads for Terrific Conversion Rates

Writing an effective ad copy for your Google AdWords campaign can be difficult and at the same time it could be a walk in the park. It depends on how you approach it and what kind of steps you take to create a good ad copy. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. You can get a good idea about how you should write by studying other PPC ads in your particular market. You can always test, and you should, but we suggest avoiding too much creative license with PPC ads. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Whenever you use Google and search for something, then the returns show up with blue links all over the place? Your ad has enough to worry about with all the blue links and everything else on the first page of the SERPS. Your ad will only have the blue keywords put in from Google if your ad doesn’t contain the keywords the searcher used. The bottom line really is to just use the right keywords in your ads at all times. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. You can try using the keyword phrase in the headline and in the body copy. The higher you quality score, the lower your CPC, and your CTR will affect your quality score.

Every word in good ad copy must be there, and there are no extraneous or big words, either. Your ad should be short and powerful, which is why you should get rid every word that doesn’t need to be in the ad. Your aim here should be to have only those words that count.

Last but not the least; when you’re writing your ads focus on the benefits, one or more of them. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you’re not sure about the difference between a benefit and a feature, then that is something you need to do some research about.

We hope the Adwords ad copy tips we’ve discussed will be of good service to you, but do remember that the secret to success with PPC is solid knowledge about the method as well as writing solid ad copy. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.

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3 Proven Strategies for Writing Google Adwords Ads That Get Results

There are actually a number of factors that determine whether or not an Adwords campaign will be successful, and of course the ad copy is just one of them. If you want to experience better results with your Google Adwords campaigns, then please read this article to find out about three copy tips that you may not know about.

If you’re not familiar with split testing, then you need to know that doing it will determine your success, or lack of it. Your campaign’s success depends on how effectively you can test and make any necessary changes that will fetch you a better ROI.

You can always keep right on testing even if Read the rest of this entry » 3 Proven Strategies for Writing Google Adwords Ads That Get Results

A Search Engine Optimisation Glossary
Search Engine Marketing Terms Defined

Search Engine Optimization (search engine marketing) is a technique for increasing web traffic. This activity has become an essential weapon to the arsenal of each online business. Sadly, for many business owners and advertising and marketing managers (and even many webmasters), it is also considerably an enigma. This is partly because of the fact that it is such a brand new and rapidly altering field, and partly on account of the fact that search engine optimisation practitioners have a tendency to talk in a language all of their own which, without translation, is just about uninterpretable to the layperson. This glossary seeks to remedy that situation, explaining specialist search engine optimisation phrases in plain English…
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Search Engine Marketing Terms Defined

Five Effective Landing Pages Uses in PPC Services

The net is undoubtedly the biggest marketplace in the planet today. The scope and reach that the web has is way larger and comprehensive than any other market today. And with voluminous users being continuously added, the longer term of the Web too has vast potential for commerce and business. Nevertheless, for business and subsequent revenue growth in the cyber world, we have a tendency to would like to own effective advertising and PPC Services which will actually tap into the enormous potential that the online should offer. This can be where Pay Per Click Management Services comes into the picture.

Read the rest of this entry » Five Effective Landing Pages Uses in PPC Services

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Niche Software News

As of October 4, 2012 Fabian Lim (Keyword Research Pro) has reported that the finishing touches are being added to the new version 2.0, hopefully ready for release within days.
This new version will include a Local Keyword Effectiveness Index that will help identify suitable and effective keywords to target for local markets, and the ability to import a (CSV) list of keywords to generate Google Volume and/or Google Competition. The keyword import feature is not as trivial as it sounds, since many people acquire keyword lists from sources other than the Google Keyword Tool.
Keyword Research Pro 2.0 will operate on PCs and Macs.

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