Archive for the ‘Public Relations’ Category

Using Editorial Columnists as Part of Your PR Campaign

Throughout written history, newspaper editorial writers have been some of the most insightful, incisive, and unusual political observers in the United States. It was Ben Franklin and others like him, after all, who wrote the famed   columns that led to the Revolutionary War . Other opinion writers, such as  Francis Church, author of “Yes Virginia, There is a Santa Claus,” have captured the hearts of Americans for over a hundred years .  Print editorial writers have a powerful voice , and if a media relations professional can build a friendship with one, he or she can often benefit from an opinion columnist’s influence .

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As of October 4, 2012 Fabian Lim (Keyword Research Pro) has reported that the finishing touches are being added to the new version 2.0, hopefully ready for release within days.
This new version will include a Local Keyword Effectiveness Index that will help identify suitable and effective keywords to target for local markets, and the ability to import a (CSV) list of keywords to generate Google Volume and/or Google Competition. The keyword import feature is not as trivial as it sounds, since many people acquire keyword lists from sources other than the Google Keyword Tool.
Keyword Research Pro 2.0 will operate on PCs and Macs.

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