Avoiding the Simpler Internet Marketing Mistakes

There are unknown scores of newbie marketers who start an online business without having a single clue about it. Everything can take a drastic change for the worse after bombshell mistakes happen. We’ll discuss the more common mistakes so that you’ll have some awareness and hopefully will not make them in your business.

You can easily find a lot of marketers who’ll tell you that using a static site rather than a blog is a huge marketing mistake. While the static site has its pluses, there are tremendous benefits to going with a blog in your online business. A web business is made-up of many parts and factors, and the blog is only one aspect of the total picture. A blog seems to be particularly appreciated by search engines, and you can get faster results with the blog platform. The blog structure, with commenting, simply lets you talk to your market so that is a powerful factor right there. Nowadays, it’s not that difficult to get a blog, and you can easily grab a free blog at blogger.com or wordpress.com. There are more benefits with using a WordPress blog and your own domain name you register. If you desire to have control over your blog – and own it, then you’ll want to have the domain name and use WP. Try not to let this happen in which you put all this effort into your blog, and then after some time you begin to neglect it. It’s important to keep up with your blog in terms of posts and fresh content. Amazingly, there are lots more good reasons to go with a blog, so maybe try to find out on your own. Another big mistake is not creating compelling sales copy that addresses what your target audience wants. Good internet marketers know the importance of increasing sales. If you really want to succeed, focus on creating sales copy that is good quality and delivers a compelling call to action. Many internet marketers will blame the products or the market when their results are bad, but the reality is that they didn’t focus on good quality sales copy. When you can master the skill of writing powerful words that persuade people to take action, you’ll see a huge increase in sales. You can create effective copy in a number of different ways. Try to use a simple forumla that keeps your copy on track, such as AIDA, which stands for attention, interest, desire and action. Write strong copy that sells the product’s main benefits instead of the features. If you find that you can’t write sales copy that converts, you might consider having it written for you by a good copywriter.

Probably more marketers than not have made the mistake of hanging on to a loser product we created when it’s not doing well, and we know it.

But recognize that the reason it’s hard to let go is because we are emotionally invested in it, and that will make it hard to be objective. It’s extremely common for product creators to get so attached to their creations. However, don’t be too hard on yourself if you made this mistake, just be aware of what is going on. Remember to just let it go, and then you move onward to the next product. But make sure there’s no other explanation such as targeting the wrong market with the wrong product – doh!

Now that you’ve read about them, you’ll want to do all you can to avoid them. So many mistakes are easily avoided, and it will always help you to keep up with your marketing education.

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As of October 4, 2012 Fabian Lim (Keyword Research Pro) has reported that the finishing touches are being added to the new version 2.0, hopefully ready for release within days.
This new version will include a Local Keyword Effectiveness Index that will help identify suitable and effective keywords to target for local markets, and the ability to import a (CSV) list of keywords to generate Google Volume and/or Google Competition. The keyword import feature is not as trivial as it sounds, since many people acquire keyword lists from sources other than the Google Keyword Tool.
Keyword Research Pro 2.0 will operate on PCs and Macs.

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